Armed with a degree in Fashion Design from the Design & Arts College of New Zealand, and prestigious posting as Creative Director at the New Zealand Wool Growers Marketing Ltd, Pranay Baidya returned to his roots in Bengal and established his eponymous label "Atelier Pranay Baidya".

The "Atelier Pranay Baidya" label supports ethical fashion in India.  Modern, mindful and effortlessly Indian, "Pranay Baidya" delivers a refreshing take on traditional Indian fashion. The 'New Season': collection is fresh, easy-to-wear, and celebrates a relaxed attitude.